Tag Archives: text message

Feeding America: Who Should Care?

Posted on June 19, 2012 by

Shopping malls are a popular place this time of year. And it is widely recognized that teenagers often hang out at shopping malls. Add this to the fact that teenagers are far and away the most prolific text-messagers and you … Continue reading →

Posted in Forgot Mobile, SMS, Strategy, Text-messaging, User Experience | Tagged , , , , , | 1 Comment

ABC Mobile: Lost In The Mobile Abyss

Posted on December 13, 2011 by

Like many smartphone users, I like to watch videos on my phone when I have a few minutes of down-time. (There are 200 million mobile video playbacks every day on YouTube.) I’ll even watch full episodes of TV shows if … Continue reading →

Posted in SMS, Strategy, Text-messaging, User Experience, Video | Tagged , , , , , | Leave a comment

Alaska Airlines SMS Offer FAIL

Posted on September 27, 2011 by

Not long ago I signed up to receive text-message promotions and offers from Alaska Airlines. I like Alaska Air. They are probably my favorite airline and I fly them whenever I can. They also seem to recognize the needs of … Continue reading →

Posted in Mobile Web, SMS, Text-messaging | Tagged , , , , , , | 1 Comment

iLoop Mobile Demo Fail

Posted on September 21, 2011 by

Having attended one of the many webinars put on by mobile marketing firm, iLoop Mobile, I visited their web site and noticed the following among their rotation of hero banners on their main page: Of course I did what I … Continue reading →

Posted in SMS, Text-messaging, User Experience | Tagged , , , , , , | 6 Comments

No Mobile Slam Dunk for Dunkin’ Donuts

Posted on July 25, 2011 by

As a retailer, Dunkin’ Donuts is no slouch. They know their customers and give them good reasons to keep coming in. They even have a rewards program. That is, I *think* they have a rewards program. Halfway through an iced … Continue reading →

Posted in Contests and Sweeps, Mobile Web, SMS | Tagged , , , , , , , | 2 Comments