Tag Archives: mobile

GoWallet Forgets That It’s A Mobile App

Posted on March 12, 2013 by

I was standing in line at the grocery store the other day, loyalty card in-hand, when I saw an image of a mobile phone on a nearby display. On it was printed, “Access Your Gift Cards – anytime, anywhere” (I’m … Continue reading →

Posted in Applications, barcodes, Forgot Mobile, Mobile Context, Mobile Web, QR Codes, User Experience | Tagged , , , , , | Leave a comment

Shameful Mobile Fail by the American Marketing Association

Posted on August 30, 2012 by

Not long ago I did a mobile marketing workshop for the local chapter of the American Marketing Association. It was well attended and they didn’t hiss at me or continually clear their throats so I think it we well. Fast … Continue reading →

Posted in barcodes, Mobile Web, QR Codes | Tagged , , , , , , | 6 Comments

FedEx Ships A Failed QR Code

Posted on March 20, 2012 by

Marketers placing QR codes on vehicles is nothing new. FedEx is only the most recent example. Check out the coverage over at http://www.wtfqrcodes.com. Others include Steven’s Pass Ski Resort’s QR on a bus and Tissot’s QR on a Nascar vehicle. … Continue reading →

Posted in barcodes, QR Codes, User Experience | Tagged , , , , | 7 Comments

Shazam Sacked Advertisers at the SuperBowl

Posted on March 5, 2012 by

I know the Superbowl is long over and forgotten but there is a lesson in mobile marketing that has emerged. In mobile marketing circles there was quite a bit of hype about how mobile would be used by advertisers this … Continue reading →

Posted in barcodes, QR Codes, User Experience | Tagged , , , , | 1 Comment

The Bellevue Collection App Promotion Fail

Posted on March 2, 2012 by

I was recently at the Hyatt Hotel in Bellevue, WA and noticed the following sign as I walked through one of the many passageways and bridges that connect the hotel to the broader shopping experience that defines this shiny, affluent … Continue reading →

Posted in Applications, mobile apps, Mobile Context, User Experience | Tagged , , , , | Leave a comment