Tag Archives: mobile applications

GoWallet Forgets That It’s A Mobile App

I was standing in line at the grocery store the other day, loyalty card in-hand, when I saw an image of a mobile phone on a nearby display. On it was printed, “Access Your Gift Cards – anytime, anywhere” (I’m … Continue reading

Posted in Applications, barcodes, Forgot Mobile, Mobile Context, Mobile Web, QR Codes, User Experience | Tagged , , , , , | Leave a comment

The Bellevue Collection App Promotion Fail

I was recently at the Hyatt Hotel in Bellevue, WA and noticed the following sign as I walked through one of the many passageways and bridges that connect the hotel to the broader shopping experience that defines this shiny, affluent … Continue reading

Posted in Applications, mobile apps, Mobile Context, User Experience | Tagged , , , , | Leave a comment

REI Fail #2 – Make It Stop

Someone please call REI. Whoever is running their mobile marketing is asleep. We’re coming up on ski season and skiers and boarders alike will be keeping a close eye on snow conditions.  REI is presumably here to help. In the … Continue reading

Posted in Applications, Forgot Mobile, iPhone, mobile apps, Mobile Web | Tagged , , , , , | 2 Comments