Tag Archives: marketing

Shameful Mobile Fail by the American Marketing Association

Posted on August 30, 2012 by

Not long ago I did a mobile marketing workshop for the local chapter of the American Marketing Association. It was well attended and they didn’t hiss at me or continually clear their throats so I think it we well. Fast … Continue reading →

Posted in barcodes, Mobile Web, QR Codes | Tagged , , , , , , | 6 Comments

JagTag Admits Defeat, Goes With QR Instead

Posted on November 1, 2011 by

Women’s beauty/fashion/lifestyle magazines are crazy with the mobile barcodes. Well, to be more precise, the ads in those magazines are crazy with mobile barcodes. Rarely do I ever see an article with a barcode that says, “Check out exclusive behind … Continue reading →

Posted in barcodes, Mobile Web, QR Codes, User Experience | Tagged , , , , , , | 4 Comments

Guinness Tries Mobile With a JagTag

Posted on July 15, 2011 by

Jon and I were at The Trumpeter after work yesterday when, along with our pints we were offered an opportunity to “Take The Guinness Challenge This March” (It was July). The coasters under our beers (not Guinness, alas) were printed with … Continue reading →

Posted in barcodes, MMS, Video | Tagged , , , , , , | 11 Comments

Essence Still Trying (and Failing) With Mobile

Posted on January 26, 2011 by

Essence magazine has content that they are trying to let mobile readers see. It’s just that, well, you can’t see it.  We’ve written about Essence before here on MobileMarketingFail.com.  I decided to try them again to check in on their … Continue reading →

Posted in barcodes, Microsoft Tag, Video | Tagged , , , , , , | 2 Comments