Tag Archives: fail

Brain Quest Should Think Smarter About Using QR Codes

I have a 3yr old who loves the Brain Quest flash cards. For those not familiar, these are cards with questions that teach things like counting and spelling but also interesting stuff like the order of things (for example setting … Continue reading

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Shameful Mobile Fail by the American Marketing Association

Not long ago I did a mobile marketing workshop for the local chapter of the American Marketing Association. It was well attended and they didn’t hiss at me or continually clear their throats so I think it we well. Fast … Continue reading

Posted in barcodes, Mobile Web, QR Codes | Tagged , , , , , , | 6 Comments

Feeding America: Who Should Care?

Shopping malls are a popular place this time of year. And it is widely recognized that teenagers often hang out at shopping malls. Add this to the fact that teenagers are far and away the most prolific text-messagers and you … Continue reading

Posted in Forgot Mobile, SMS, Strategy, Text-messaging, User Experience | Tagged , , , , , | 1 Comment

ABC Mobile: Lost In The Mobile Abyss

Like many smartphone users, I like to watch videos on my phone when I have a few minutes of down-time. (There are 200 million mobile video playbacks every day on YouTube.) I’ll even watch full episodes of TV shows if … Continue reading

Posted in SMS, Strategy, Text-messaging, User Experience, Video | Tagged , , , , , | Leave a comment

iLoop Mobile Demo Fail

Having attended one of the many webinars put on by mobile marketing firm, iLoop Mobile, I visited their web site and noticed the following among their rotation of hero banners on their main page: Of course I did what I … Continue reading

Posted in SMS, Text-messaging, User Experience | Tagged , , , , , , | 6 Comments