Tag Archives: advertising

Jack in the Box Serves Up Some Mobile Fails

Posted on June 25, 2012 by

For awhile now, I’ve been receiving messages on my phone from Jack in the Box. To be honest, they are probably my favorite of all the fast food burger shops – in spite of the fact that I worked there … Continue reading →

Posted in MMS, Mobile Advertising, Strategy | Tagged , , , | 4 Comments

Angry Birds Ads On Kindle Fire – FAIL

Posted on June 4, 2012 by

My wife received a Kindle Fire as a Christmas (er, Holiday) gift last year from her employer. It’s been interesting to see what role it plays among all our other devices such as the much larger iPad and the much … Continue reading →

Posted in Applications, Mobile Advertising, User Experience | Tagged , , , , , , , | 4 Comments

FedEx Ships A Failed QR Code

Posted on March 20, 2012 by

Marketers placing QR codes on vehicles is nothing new. FedEx is only the most recent example. Check out the coverage over at http://www.wtfqrcodes.com. Others include Steven’s Pass Ski Resort’s QR on a bus and Tissot’s QR on a Nascar vehicle. … Continue reading →

Posted in barcodes, QR Codes, User Experience | Tagged , , , , | 7 Comments

Shazam Sacked Advertisers at the SuperBowl

Posted on March 5, 2012 by

I know the Superbowl is long over and forgotten but there is a lesson in mobile marketing that has emerged. In mobile marketing circles there was quite a bit of hype about how mobile would be used by advertisers this … Continue reading →

Posted in barcodes, QR Codes, User Experience | Tagged , , , , | 1 Comment

Stevens Pass: Pure Fail

Posted on February 15, 2012 by

By now it’s not news. QR codes are popping up everywhere. Sometimes they offer real value for the extra effort and result in a generally positive experience. More often than not, though, it seems like marketers (or non-marketers as the … Continue reading →

Posted in barcodes, QR Codes, User Experience | Tagged , , , , | 2 Comments