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Hi – I work at the BBC where I teach a course all about the growing importance of mobile devices, so I’ll be looking at your blog a lot in future! I have a photo I could send you of a UK newspaper which ran a QR code…which linked to the full version of their website. If you’re interested, I could send that to you
Regards
Marc
The UK Government’s Highways Agency used QR in washroom poster just above the urinals. Practicalities aside, not a place where people should be encouraged to get their camera phones out. They defended it saying the poster space was free.
http://txt4ever.wordpress.com/2012/01/20/classic-qr-fail-from-the-highways-agency/
I recently went to a Great Clips store for a haircut and noticed a poster touting a new mobile app for scheduling a haircut. It had a QR code for Android and one for iPhone. the problem was that the poster was placed a few inches off the floor and directly in the center of the check-out/check-in station. On top of that, the QR codes were placed near the bottom of the poster. This campaign is doomed to fail because you would have to hold your smartphone a few inches off the floor to scan the code.
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however this post provides nice understanding yet.