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	<title>Mobile Marketing FAIL</title>
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	<link>http://mobilemarketingfail.com</link>
	<description>An opportunity to learn.</description>
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		<title>Mobile Marketing FAIL</title>
		<link>http://mobilemarketingfail.com</link>
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		<item>
		<title>Create Jobs For USA Not Recruiting with Mobile</title>
		<link>http://mobilemarketingfail.com/2012/05/21/create-jobs-for-usa-not-recruiting-with-mobile/</link>
		<comments>http://mobilemarketingfail.com/2012/05/21/create-jobs-for-usa-not-recruiting-with-mobile/#comments</comments>
		<pubDate>Mon, 21 May 2012 16:30:49 +0000</pubDate>
		<dc:creator>Kelly McIvor</dc:creator>
				<category><![CDATA[Donations]]></category>
		<category><![CDATA[Forgot Mobile]]></category>
		<category><![CDATA[Mobile Web]]></category>

		<guid isPermaLink="false">http://mobilemarketingfail.com/?p=570</guid>
		<description><![CDATA[Jobs are important. In fact they&#8217;ll likely be the leading topic during this year&#8217;s political debates and we&#8217;ll be sick of all the talk. Fortunately, Create Jobs For USA (www.createjobsforusa.org), part of the Opportunity Finance Network, is actually doing something &#8230; <a href="http://mobilemarketingfail.com/2012/05/21/create-jobs-for-usa-not-recruiting-with-mobile/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mobilemarketingfail.com&#038;blog=16949245&#038;post=570&#038;subd=mobilemarketingfail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mobilemarketingfail.com/2012/05/21/create-jobs-for-usa-not-recruiting-with-mobile/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Create Jobs Billboard</media:title>
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	</item>
		<item>
		<title>Kingsford Charcoal Burns Up a Matrix Code</title>
		<link>http://mobilemarketingfail.com/2012/05/10/kingsford-charcoal-burns-up-a-matrix-code/</link>
		<comments>http://mobilemarketingfail.com/2012/05/10/kingsford-charcoal-burns-up-a-matrix-code/#comments</comments>
		<pubDate>Thu, 10 May 2012 16:12:46 +0000</pubDate>
		<dc:creator>Kelly McIvor</dc:creator>
				<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[barcodes]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[AT&T code scanner]]></category>
		<category><![CDATA[briquettes]]></category>
		<category><![CDATA[Clorox]]></category>
		<category><![CDATA[code]]></category>
		<category><![CDATA[Costco]]></category>
		<category><![CDATA[Kingsford]]></category>
		<category><![CDATA[matrix]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[QR]]></category>

		<guid isPermaLink="false">http://mobilemarketingfail.com/?p=553</guid>
		<description><![CDATA[I&#8217;m a griller. That is, I like to cook food on a grill. A charcoal grill to be specific (gas grill lovers, stand down!). So it should be no surprise that, when given the chance, I buy my charcoal in &#8230; <a href="http://mobilemarketingfail.com/2012/05/10/kingsford-charcoal-burns-up-a-matrix-code/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mobilemarketingfail.com&#038;blog=16949245&#038;post=553&#038;subd=mobilemarketingfail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mobilemarketingfail.com/2012/05/10/kingsford-charcoal-burns-up-a-matrix-code/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">kmcivor</media:title>
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			<media:title type="html">Kingsford Briquettes with 2D code</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2012/05/img_20120509_0826162.jpg?w=222" medium="image">
			<media:title type="html">Kingsford 2D Code Call-to-Action</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2012/05/screenshot_2012-05-09-08-31-48.png?w=180" medium="image">
			<media:title type="html">Kingsford Briquettes i-nigma scan result</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2012/05/screenshot_2012-05-09-08-31-05.png?w=180" medium="image">
			<media:title type="html">Kingsford Briquettes 2D code Error</media:title>
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	</item>
		<item>
		<title>5th Avenue Theater&#8217;s Mobile Site Fail</title>
		<link>http://mobilemarketingfail.com/2012/04/19/5th-avenue-theaters-mobile-site-fail/</link>
		<comments>http://mobilemarketingfail.com/2012/04/19/5th-avenue-theaters-mobile-site-fail/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 17:54:13 +0000</pubDate>
		<dc:creator>Kelly McIvor</dc:creator>
				<category><![CDATA[Forgot Mobile]]></category>
		<category><![CDATA[Mobile Context]]></category>
		<category><![CDATA[Mobile Web]]></category>
		<category><![CDATA[Non-Profit]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[5th Avenue Theater]]></category>
		<category><![CDATA[Les Miserable]]></category>
		<category><![CDATA[mobile web site]]></category>
		<category><![CDATA[non-profit]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://mobilemarketingfail.com/?p=549</guid>
		<description><![CDATA[This is a guest post from Kim Sklar, a student in the University of Washington&#8217;s Masters in Communication in Digial Media (MCDM) program. Here original post can be found here. She recently attempted to use the mobile site of Seattle&#8217;s &#8230; <a href="http://mobilemarketingfail.com/2012/04/19/5th-avenue-theaters-mobile-site-fail/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mobilemarketingfail.com&#038;blog=16949245&#038;post=549&#038;subd=mobilemarketingfail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mobilemarketingfail.com/2012/04/19/5th-avenue-theaters-mobile-site-fail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kmcivor</media:title>
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			<media:title type="html">5th Avenue Comparison</media:title>
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	</item>
		<item>
		<title>FedEx Ships A Failed QR Code</title>
		<link>http://mobilemarketingfail.com/2012/03/20/fedex-ships-a-failed-qr/</link>
		<comments>http://mobilemarketingfail.com/2012/03/20/fedex-ships-a-failed-qr/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 16:30:22 +0000</pubDate>
		<dc:creator>Kelly McIvor</dc:creator>
				<category><![CDATA[barcodes]]></category>
		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[bus]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[QR code]]></category>
		<category><![CDATA[Stevens Pass]]></category>

		<guid isPermaLink="false">http://mobilemarketingfail.com/?p=540</guid>
		<description><![CDATA[Marketers placing QR codes on vehicles is nothing new. FedEx is only the most recent example. Check out the coverage over at www.wtfqrcodes.com. Others include Steven&#8217;s Pass Ski Resort&#8217;s QR on a bus and Tissot&#8217;s QR on a Nascar vehicle. &#8230; <a href="http://mobilemarketingfail.com/2012/03/20/fedex-ships-a-failed-qr/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mobilemarketingfail.com&#038;blog=16949245&#038;post=540&#038;subd=mobilemarketingfail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mobilemarketingfail.com/2012/03/20/fedex-ships-a-failed-qr/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">kmcivor</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2012/03/qr-on-fedex-van.jpg?w=300" medium="image">
			<media:title type="html">QR code on FedEx Van</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2012/03/fedex-scan-fail.jpg" medium="image">
			<media:title type="html">FedEx QR Scan Fail</media:title>
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	</item>
		<item>
		<title>Shazam Sacked Advertisers at the SuperBowl</title>
		<link>http://mobilemarketingfail.com/2012/03/05/shazam-sacked-advertisers-at-the-superbowl-2/</link>
		<comments>http://mobilemarketingfail.com/2012/03/05/shazam-sacked-advertisers-at-the-superbowl-2/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 17:36:36 +0000</pubDate>
		<dc:creator>Kelly McIvor</dc:creator>
				<category><![CDATA[barcodes]]></category>
		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[bus]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[QR code]]></category>
		<category><![CDATA[Stevens Pass]]></category>

		<guid isPermaLink="false">http://mobilemarketingfail.com/?p=535</guid>
		<description><![CDATA[I know the Superbowl is long over and forgotten but there is a lesson in mobile marketing that has emerged. In mobile marketing circles there was quite a bit of hype about how mobile would be used by advertisers this &#8230; <a href="http://mobilemarketingfail.com/2012/03/05/shazam-sacked-advertisers-at-the-superbowl-2/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mobilemarketingfail.com&#038;blog=16949245&#038;post=535&#038;subd=mobilemarketingfail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mobilemarketingfail.com/2012/03/05/shazam-sacked-advertisers-at-the-superbowl-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">kmcivor</media:title>
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	</item>
		<item>
		<title>The Bellevue Collection App Promotion Fail</title>
		<link>http://mobilemarketingfail.com/2012/03/02/bellevue-collection-app-promotion-fail/</link>
		<comments>http://mobilemarketingfail.com/2012/03/02/bellevue-collection-app-promotion-fail/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 17:26:27 +0000</pubDate>
		<dc:creator>Kelly McIvor</dc:creator>
				<category><![CDATA[Applications]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[Mobile Context]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[app promotion]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[The Bellevue Collection]]></category>

		<guid isPermaLink="false">http://mobilemarketingfail.com/?p=525</guid>
		<description><![CDATA[I was recently at the Hyatt Hotel in Bellevue, WA and noticed the following sign as I walked through one of the many passageways and bridges that connect the hotel to the broader shopping experience that defines this shiny, affluent &#8230; <a href="http://mobilemarketingfail.com/2012/03/02/bellevue-collection-app-promotion-fail/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mobilemarketingfail.com&#038;blog=16949245&#038;post=525&#038;subd=mobilemarketingfail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mobilemarketingfail.com/2012/03/02/bellevue-collection-app-promotion-fail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kmcivor</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2012/03/bc_sign.jpg" medium="image">
			<media:title type="html">Bellevue Collection Non Mobile Sign</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2012/03/bc_blog.jpg" medium="image">
			<media:title type="html">Bellevue Collection Blog on Mobile</media:title>
		</media:content>
	</item>
		<item>
		<title>Stevens Pass: Pure Fail</title>
		<link>http://mobilemarketingfail.com/2012/02/15/stevens-pass-pure-fail/</link>
		<comments>http://mobilemarketingfail.com/2012/02/15/stevens-pass-pure-fail/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 17:14:24 +0000</pubDate>
		<dc:creator>Kelly McIvor</dc:creator>
				<category><![CDATA[barcodes]]></category>
		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[bus]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[QR code]]></category>
		<category><![CDATA[Stevens Pass]]></category>

		<guid isPermaLink="false">http://mobilemarketingfail.com/?p=517</guid>
		<description><![CDATA[By now it&#8217;s not news. QR codes are popping up everywhere. Sometimes they offer real value for the extra effort and result in a generally positive experience. More often than not, though, it seems like marketers (or non-marketers as the &#8230; <a href="http://mobilemarketingfail.com/2012/02/15/stevens-pass-pure-fail/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mobilemarketingfail.com&#038;blog=16949245&#038;post=517&#038;subd=mobilemarketingfail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mobilemarketingfail.com/2012/02/15/stevens-pass-pure-fail/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">kmcivor</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2012/02/stevens-pass-bus-qr.jpg" medium="image">
			<media:title type="html">Stevens Pass Bus QR</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2012/02/stevens-pass-web-site.jpg" medium="image">
			<media:title type="html">Stevens Pass Web on mobile</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2012/02/stevens-pass-full-web.png" medium="image">
			<media:title type="html">Stevens Pass Full Web</media:title>
		</media:content>
	</item>
		<item>
		<title>Sprint Fails in a NOW Moment</title>
		<link>http://mobilemarketingfail.com/2011/12/30/bravo-tv-fails-with-a-now-moment/</link>
		<comments>http://mobilemarketingfail.com/2011/12/30/bravo-tv-fails-with-a-now-moment/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 17:00:31 +0000</pubDate>
		<dc:creator>Kelly McIvor</dc:creator>
				<category><![CDATA[MMS]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Bravo TV]]></category>
		<category><![CDATA[BravoTV.com]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[NBCUniversal]]></category>
		<category><![CDATA[NOW Network]]></category>
		<category><![CDATA[Real Housewives]]></category>
		<category><![CDATA[Singlepoint]]></category>
		<category><![CDATA[Sprint]]></category>

		<guid isPermaLink="false">http://mobilemarketingfail.com/?p=501</guid>
		<description><![CDATA[NBC&#8217;s Bravo network has been offering SMS/MMS engagements for some time now but not being a fan of that particular network I&#8217;ve never looked into what they were doing. During a conversation with a colleague about MMS (Multimedia Messaging Service) &#8230; <a href="http://mobilemarketingfail.com/2011/12/30/bravo-tv-fails-with-a-now-moment/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mobilemarketingfail.com&#038;blog=16949245&#038;post=501&#038;subd=mobilemarketingfail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mobilemarketingfail.com/2011/12/30/bravo-tv-fails-with-a-now-moment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kmcivor</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2011/12/screen-shot-2011-12-29-at-10-37-44-am.png" medium="image">
			<media:title type="html">Bravo Mobile Web Form</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2011/12/screen-shot-2011-12-28-at-5-25-42-pm.png" medium="image">
			<media:title type="html">Bravo Web Form Submitted</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2011/12/screen-shot-2011-12-29-at-10-41-50-am.png" medium="image">
			<media:title type="html">Bravo Menu</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2011/12/screen-shot-2011-12-29-at-10-53-06-am.png" medium="image">
			<media:title type="html">Bravo Mobile RH</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2011/12/nbc-sms-2.jpg" medium="image">
			<media:title type="html">NBC Bravo SMS</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2011/12/nbc-wap-page.jpg" medium="image">
			<media:title type="html">NBC Bravo WAP page</media:title>
		</media:content>
	</item>
		<item>
		<title>American Express Drops Guard on Mobile</title>
		<link>http://mobilemarketingfail.com/2011/12/20/american-express-drops-guard-on-mobile/</link>
		<comments>http://mobilemarketingfail.com/2011/12/20/american-express-drops-guard-on-mobile/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 20:32:59 +0000</pubDate>
		<dc:creator>Kelly McIvor</dc:creator>
				<category><![CDATA[Contests and Sweeps]]></category>
		<category><![CDATA[Mobile Web]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[American Express]]></category>
		<category><![CDATA[mobile sweepstakes]]></category>
		<category><![CDATA[security warning]]></category>
		<category><![CDATA[shopping mall]]></category>

		<guid isPermaLink="false">http://mobilemarketingfail.com/?p=495</guid>
		<description><![CDATA[&#8216;Tis the season for gift-giving so it isn&#8217;t surprising to see American Express pushing a sweepstakes where gift card recipients have a chance at $100,000 cash prize. This large &#8216;carrot&#8217; appears to be the incentive for shoppers to purchase gift &#8230; <a href="http://mobilemarketingfail.com/2011/12/20/american-express-drops-guard-on-mobile/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mobilemarketingfail.com&#038;blog=16949245&#038;post=495&#038;subd=mobilemarketingfail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mobilemarketingfail.com/2011/12/20/american-express-drops-guard-on-mobile/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ac1c569441082e582e1a722f1ea2b55b?s=96&#38;d=identicon&#38;r=PG" medium="image">
			<media:title type="html">kmcivor</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2011/12/amex-flyer.jpg" medium="image">
			<media:title type="html">Amex Sweeps Flyer</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2011/12/amex-bad-certificate.jpg" medium="image">
			<media:title type="html">Amex Bad Cert</media:title>
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	</item>
		<item>
		<title>Feeding America: Who Should Care?</title>
		<link>http://mobilemarketingfail.com/2011/12/19/feeding-america-who-should-care/</link>
		<comments>http://mobilemarketingfail.com/2011/12/19/feeding-america-who-should-care/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 17:30:35 +0000</pubDate>
		<dc:creator>Kelly McIvor</dc:creator>
				<category><![CDATA[Forgot Mobile]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Text-messaging]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[22288]]></category>
		<category><![CDATA[ABC mobile]]></category>
		<category><![CDATA[fail]]></category>
		<category><![CDATA[mobile video]]></category>
		<category><![CDATA[text message]]></category>

		<guid isPermaLink="false">http://mobilemarketingfail.com/?p=488</guid>
		<description><![CDATA[Shopping malls are a popular place this time of year. And it is widely recognized that teenagers often hang out at shopping malls. Add this to the fact that teenagers are far and away the most prolific text-messagers and you &#8230; <a href="http://mobilemarketingfail.com/2011/12/19/feeding-america-who-should-care/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mobilemarketingfail.com&#038;blog=16949245&#038;post=488&#038;subd=mobilemarketingfail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mobilemarketingfail.com/2011/12/19/feeding-america-who-should-care/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kmcivor</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2011/12/full-mall-ad.jpg" medium="image">
			<media:title type="html">Feeding America Full Mall Ad</media:title>
		</media:content>

		<media:content url="http://mobilemarketingfail.files.wordpress.com/2011/12/cta-closeup.jpg" medium="image">
			<media:title type="html">Feeding America mall ad closeup</media:title>
		</media:content>
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