Category Archives: User Experience

GoWallet Forgets That It’s A Mobile App

Posted on March 12, 2013 by

I was standing in line at the grocery store the other day, loyalty card in-hand, when I saw an image of a mobile phone on a nearby display. On it was printed, “Access Your Gift Cards – anytime, anywhere” (I’m … Continue reading →

Posted in Applications, barcodes, Forgot Mobile, Mobile Context, Mobile Web, QR Codes, User Experience | Tagged , , , , , | Leave a comment

Brain Quest Should Think Smarter About Using QR Codes

Posted on October 22, 2012 by

I have a 3yr old who loves the Brain Quest flash cards. For those not familiar, these are cards with questions that teach things like counting and spelling but also interesting stuff like the order of things (for example setting … Continue reading →

Posted in barcodes, QR Codes, User Experience | Tagged , , , , , , , | Leave a comment

Feeding America: Who Should Care?

Posted on June 19, 2012 by

Shopping malls are a popular place this time of year. And it is widely recognized that teenagers often hang out at shopping malls. Add this to the fact that teenagers are far and away the most prolific text-messagers and you … Continue reading →

Posted in Forgot Mobile, SMS, Strategy, Text-messaging, User Experience | Tagged , , , , , | 1 Comment

Angry Birds Ads On Kindle Fire – FAIL

Posted on June 4, 2012 by

My wife received a Kindle Fire as a Christmas (er, Holiday) gift last year from her employer. It’s been interesting to see what role it plays among all our other devices such as the much larger iPad and the much … Continue reading →

Posted in Applications, Mobile Advertising, User Experience | Tagged , , , , , , , | 4 Comments

5th Avenue Theater’s Mobile Site Fail

Posted on April 19, 2012 by

This is a guest post from Kim Sklar, a student in the University of Washington’s Masters in Communication in Digial Media (MCDM) program. Here original post can be found here. She recently attempted to use the mobile site of Seattle’s … Continue reading →

Posted in Forgot Mobile, Mobile Context, Mobile Web, Non-Profit, Strategy, User Experience | Tagged , , , , , | 1 Comment