Category Archives: Strategy

Jack in the Box Serves Up Some Mobile Fails

Posted on June 25, 2012 by

For awhile now, I’ve been receiving messages on my phone from Jack in the Box. To be honest, they are probably my favorite of all the fast food burger shops – in spite of the fact that I worked there … Continue reading →

Posted in MMS, Mobile Advertising, Strategy | Tagged , , , | 4 Comments

Feeding America: Who Should Care?

Posted on June 19, 2012 by

Shopping malls are a popular place this time of year. And it is widely recognized that teenagers often hang out at shopping malls. Add this to the fact that teenagers are far and away the most prolific text-messagers and you … Continue reading →

Posted in Forgot Mobile, SMS, Strategy, Text-messaging, User Experience | Tagged , , , , , | 1 Comment

Kingsford Charcoal Burns Up a Matrix Code

Posted on May 10, 2012 by

I’m a griller. That is, I like to cook food on a grill. A charcoal grill to be specific (gas grill lovers, stand down!). So it should be no surprise that, when given the chance, I buy my charcoal in … Continue reading →

Posted in barcodes, QR Codes, Strategy | Tagged , , , , , , , , | 2 Comments

5th Avenue Theater’s Mobile Site Fail

Posted on April 19, 2012 by

This is a guest post from Kim Sklar, a student in the University of Washington’s Masters in Communication in Digial Media (MCDM) program. Here original post can be found here. She recently attempted to use the mobile site of Seattle’s … Continue reading →

Posted in Forgot Mobile, Mobile Context, Mobile Web, Non-Profit, Strategy, User Experience | Tagged , , , , , | 1 Comment

ABC Mobile: Lost In The Mobile Abyss

Posted on December 13, 2011 by

Like many smartphone users, I like to watch videos on my phone when I have a few minutes of down-time. (There are 200 million mobile video playbacks every day on YouTube.) I’ll even watch full episodes of TV shows if … Continue reading →

Posted in SMS, Strategy, Text-messaging, User Experience, Video | Tagged , , , , , | Leave a comment