Category Archives: QR Codes

GoWallet Forgets That It’s A Mobile App

Posted on March 12, 2013 by

I was standing in line at the grocery store the other day, loyalty card in-hand, when I saw an image of a mobile phone on a nearby display. On it was printed, “Access Your Gift Cards – anytime, anywhere” (I’m … Continue reading →

Posted in Applications, barcodes, Forgot Mobile, Mobile Context, Mobile Web, QR Codes, User Experience | Tagged , , , , , | Leave a comment

Brain Quest Should Think Smarter About Using QR Codes

Posted on October 22, 2012 by

I have a 3yr old who loves the Brain Quest flash cards. For those not familiar, these are cards with questions that teach things like counting and spelling but also interesting stuff like the order of things (for example setting … Continue reading →

Posted in barcodes, QR Codes, User Experience | Tagged , , , , , , , | Leave a comment

Shameful Mobile Fail by the American Marketing Association

Posted on August 30, 2012 by

Not long ago I did a mobile marketing workshop for the local chapter of the American Marketing Association. It was well attended and they didn’t hiss at me or continually clear their throats so I think it we well. Fast … Continue reading →

Posted in barcodes, Mobile Web, QR Codes | Tagged , , , , , , | 6 Comments

Kingsford Charcoal Burns Up a Matrix Code

Posted on May 10, 2012 by

I’m a griller. That is, I like to cook food on a grill. A charcoal grill to be specific (gas grill lovers, stand down!). So it should be no surprise that, when given the chance, I buy my charcoal in … Continue reading →

Posted in barcodes, QR Codes, Strategy | Tagged , , , , , , , , | 2 Comments

FedEx Ships A Failed QR Code

Posted on March 20, 2012 by

Marketers placing QR codes on vehicles is nothing new. FedEx is only the most recent example. Check out the coverage over at http://www.wtfqrcodes.com. Others include Steven’s Pass Ski Resort’s QR on a bus and Tissot’s QR on a Nascar vehicle. … Continue reading →

Posted in barcodes, QR Codes, User Experience | Tagged , , , , | 7 Comments