Category Archives: barcodes

Shazam Sacked Advertisers at the SuperBowl

Posted on March 5, 2012 by

I know the Superbowl is long over and forgotten but there is a lesson in mobile marketing that has emerged. In mobile marketing circles there was quite a bit of hype about how mobile would be used by advertisers this … Continue reading →

Posted in barcodes, QR Codes, User Experience | Tagged , , , , | 1 Comment

Stevens Pass: Pure Fail

Posted on February 15, 2012 by

By now it’s not news. QR codes are popping up everywhere. Sometimes they offer real value for the extra effort and result in a generally positive experience. More often than not, though, it seems like marketers (or non-marketers as the … Continue reading →

Posted in barcodes, QR Codes, User Experience | Tagged , , , , | 2 Comments

JagTag Admits Defeat, Goes With QR Instead

Posted on November 1, 2011 by

Women’s beauty/fashion/lifestyle magazines are crazy with the mobile barcodes. Well, to be more precise, the ads in those magazines are crazy with mobile barcodes. Rarely do I ever see an article with a barcode that says, “Check out exclusive behind … Continue reading →

Posted in barcodes, Mobile Web, QR Codes, User Experience | Tagged , , , , , , | 4 Comments

15 Simultaneous QR Fails by Butler at Home

Posted on October 24, 2011 by

It came in the mail with the rest of the ‘junk.’ Every U.S. household receives them in one form or another. Sometimes the coupon offers are stacked inside a Valpak envelope. This one, from The Butler At Home, is in … Continue reading →

Posted in barcodes, Mobile Web, QR Codes, User Experience | 2 Comments

MIT Enterprise Forum NFC Fail

Posted on October 3, 2011 by

Last week I attended the MIT Enterprise Forum on Near Field Communications (NFC). This is the Northwest chapter of the Forum and was held at the Museum of History and Industry in Seattle. On the way into the museum I … Continue reading →

Posted in barcodes, QR Codes, Uncategorized | Tagged , , , , , , | 4 Comments