-
Recent FAILs
Get Started With SMS
Categories
@kjmcivor
- @RoseEgge can you believe I just saw ur note from Jan? Not a big Twittter User. Let me know if you still want to talk. K ♦♦♦ 1 month ago
- GoWallet Forgets That It's A Mobile App - Even with mobile at its heard GoWallet fails at #mobile #marketing. wp.me/p197gV-b5 ♦♦♦ 2 months ago
- Does your organization have a mobile strategy?: lnkd.in/ye6gKG ♦♦♦ 2 months ago
FAIL Archives
Category Archives: barcodes
GoWallet Forgets That It’s A Mobile App
I was standing in line at the grocery store the other day, loyalty card in-hand, when I saw an image of a mobile phone on a nearby display. On it was printed, “Access Your Gift Cards – anytime, anywhere” (I’m … Continue reading →
Posted in Applications, barcodes, Forgot Mobile, Mobile Context, Mobile Web, QR Codes, User Experience
|
Tagged gift card, Gowallet.com, mobile, mobile applications, mobile web, user experience
|
Leave a comment
Brain Quest Should Think Smarter About Using QR Codes
I have a 3yr old who loves the Brain Quest flash cards. For those not familiar, these are cards with questions that teach things like counting and spelling but also interesting stuff like the order of things (for example setting … Continue reading →
Posted in barcodes, QR Codes, User Experience
|
Tagged Brain Quest, fail, mobile web, product, product package, QR, QR code, WOrkman Publishing
|
Leave a comment
Shameful Mobile Fail by the American Marketing Association
Not long ago I did a mobile marketing workshop for the local chapter of the American Marketing Association. It was well attended and they didn’t hiss at me or continually clear their throats so I think it we well. Fast … Continue reading →
Posted in barcodes, Mobile Web, QR Codes
|
Tagged American Marketing Association, call-to-action, fail, flash, marketing, mobile, QR code
|
6 Comments
Kingsford Charcoal Burns Up a Matrix Code
I’m a griller. That is, I like to cook food on a grill. A charcoal grill to be specific (gas grill lovers, stand down!). So it should be no surprise that, when given the chance, I buy my charcoal in … Continue reading →
Posted in barcodes, QR Codes, Strategy
|
Tagged AT&T code scanner, briquettes, Clorox, code, Costco, Kingsford, matrix, packaging, QR
|
2 Comments
FedEx Ships A Failed QR Code
Marketers placing QR codes on vehicles is nothing new. FedEx is only the most recent example. Check out the coverage over at http://www.wtfqrcodes.com. Others include Steven’s Pass Ski Resort’s QR on a bus and Tissot’s QR on a Nascar vehicle. … Continue reading →
Posted in barcodes, QR Codes, User Experience
|
Tagged advertising, bus, mobile, QR code, Stevens Pass
|
7 Comments
