Category Archives: Applications

GoWallet Forgets That It’s A Mobile App

Posted on March 12, 2013 by

I was standing in line at the grocery store the other day, loyalty card in-hand, when I saw an image of a mobile phone on a nearby display. On it was printed, “Access Your Gift Cards – anytime, anywhere” (I’m … Continue reading →

Posted in Applications, barcodes, Forgot Mobile, Mobile Context, Mobile Web, QR Codes, User Experience | Tagged , , , , , | Leave a comment

Angry Birds Ads On Kindle Fire – FAIL

Posted on June 4, 2012 by

My wife received a Kindle Fire as a Christmas (er, Holiday) gift last year from her employer. It’s been interesting to see what role it plays among all our other devices such as the much larger iPad and the much … Continue reading →

Posted in Applications, Mobile Advertising, User Experience | Tagged , , , , , , , | 4 Comments

The Bellevue Collection App Promotion Fail

Posted on March 2, 2012 by

I was recently at the Hyatt Hotel in Bellevue, WA and noticed the following sign as I walked through one of the many passageways and bridges that connect the hotel to the broader shopping experience that defines this shiny, affluent … Continue reading →

Posted in Applications, mobile apps, Mobile Context, User Experience | Tagged , , , , | Leave a comment

Emerald City Smoothie Blends Up a Big Fail

Posted on September 19, 2011 by

This post contributed by Derek Johnson – Tatango SMS Marketing. I’ve seen some pretty bad SMS campaigns since we started Tatango in 2007, but a new Emerald City Smoothie campaign here in Seattle takes the cake when it comes to … Continue reading →

Posted in Applications, SMS, Text-messaging | Tagged , , , , , , , , , , , , , , , , | 7 Comments

REI Fail #2 – Make It Stop

Posted on October 29, 2010 by

Someone please call REI. Whoever is running their mobile marketing is asleep. We’re coming up on ski season and skiers and boarders alike will be keeping a close eye on snow conditions.  REI is presumably here to help. In the … Continue reading →

Posted in Applications, Forgot Mobile, iPhone, mobile apps, Mobile Web | Tagged , , , , , | 2 Comments