Monthly Archives: March 2012

FedEx Ships A Failed QR Code

Marketers placing QR codes on vehicles is nothing new. FedEx is only the most recent example. Check out the coverage over at http://www.wtfqrcodes.com. Others include Steven’s Pass Ski Resort’s QR on a bus and Tissot’s QR on a Nascar vehicle. … Continue reading

Posted in barcodes, QR Codes, User Experience | Tagged , , , , | 7 Comments

Shazam Sacked Advertisers at the SuperBowl

I know the Superbowl is long over and forgotten but there is a lesson in mobile marketing that has emerged. In mobile marketing circles there was quite a bit of hype about how mobile would be used by advertisers this … Continue reading

Posted in barcodes, QR Codes, User Experience | Tagged , , , , | 1 Comment

The Bellevue Collection App Promotion Fail

I was recently at the Hyatt Hotel in Bellevue, WA and noticed the following sign as I walked through one of the many passageways and bridges that connect the hotel to the broader shopping experience that defines this shiny, affluent … Continue reading

Posted in Applications, mobile apps, Mobile Context, User Experience | Tagged , , , , | Leave a comment