Monthly Archives: December 2011

Sprint Fails in a NOW Moment

Posted on December 30, 2011 by

NBC’s Bravo network has been offering SMS/MMS engagements for some time now but not being a fan of that particular network I’ve never looked into what they were doing. During a conversation with a colleague about MMS (Multimedia Messaging Service) … Continue reading →

Posted in MMS, SMS, User Experience | Tagged , , , , , , , | 1 Comment

American Express Drops Guard on Mobile

Posted on December 20, 2011 by

‘Tis the season for gift-giving so it isn’t surprising to see American Express pushing a sweepstakes where gift card recipients have a chance at $100,000 cash prize. This large ‘carrot’ appears to be the incentive for shoppers to purchase gift … Continue reading →

Posted in Contests and Sweeps, Mobile Web, User Experience | Tagged , , , | Leave a comment

Ignoring Details – iLoop Renders SMS Campaign Useless

Posted on December 15, 2011 by

This is a guest post over on Tatango.com, who offers a superior self-service interface for marketers who want to implement an SMS marketing effort.  Here’s an excerpt: “As someone in the mobile marketing industry, I’m always signing up for things … Continue reading →

Posted in Uncategorized | 1 Comment

ABC Mobile: Lost In The Mobile Abyss

Posted on December 13, 2011 by

Like many smartphone users, I like to watch videos on my phone when I have a few minutes of down-time. (There are 200 million mobile video playbacks every day on YouTube.) I’ll even watch full episodes of TV shows if … Continue reading →

Posted in SMS, Strategy, Text-messaging, User Experience, Video | Tagged , , , , , | Leave a comment