Monthly Archives: February 2011

Essence Magazine Just Can’t Get Mobile

Posted on February 24, 2011 by

Essence Magazine has a thing for 2D barcodes. They have used them many times and as often as not fail to get them to work.  In the December issue – one that we’ve talked about here before – they have … Continue reading →

Posted in barcodes, Microsoft Tag, QR Codes | Tagged , , , , | Leave a comment

How Not To Use A QR Code On A Catalog

Posted on February 22, 2011 by

SOG Specialty Knives and Tools has just released their 2011 product catalog. It’s a very nice piece with 60 pages of full-color product pictures and specifications. Having thumbed through it I think the Arcitech (A01 -p) model with the jigged … Continue reading →

Posted in barcodes, Mobile Web, QR Codes | Tagged , , , , | 2 Comments

Verizon FAILS to follow MMA Rules for SMS

Posted on February 21, 2011 by

Anyone who has ever implemented an SMS campaign in the U.S. using a common shortcode knows how challenging it can be to conform to all the guidelines and best practices.  For those of you who don’t know, these rules are … Continue reading →

Posted in SMS, Text-messaging | Tagged , , , , , | 3 Comments

Rutgers FAILS Promoting Mobile MBA

Posted on February 7, 2011 by

Last week Rutgers announced a new ‘mini’ MBA Mobile Marketing program. The program, offered in multiple formats and taught by assorted Rutgers professors and industry professionals, requires 30-36 hours and 10 full sessions to complete.  It sounds like a very interesting … Continue reading →

Posted in barcodes, Mobile Web, QR Codes | Tagged , , | Leave a comment