Monthly Archives: January 2011

Essence Still Trying (and Failing) With Mobile

Posted on January 26, 2011 by

Essence magazine has content that they are trying to let mobile readers see. It’s just that, well, you can’t see it.  We’ve written about Essence before here on MobileMarketingFail.com.  I decided to try them again to check in on their … Continue reading →

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Babies”R”Us Still Crawling With SMS

Posted on January 24, 2011 by

I saw the call-to-action inside a recent Babies”R”Us direct mail piece.  It was their usual multi-page piece and I saw the mobile call-to-action near the back just before several pages of coupons. Taking up about 1/6th of a page it … Continue reading →

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