Monthly Archives: October 2010

REI Fail #2 – Make It Stop

Posted on October 29, 2010 by

Someone please call REI. Whoever is running their mobile marketing is asleep. We’re coming up on ski season and skiers and boarders alike will be keeping a close eye on snow conditions.  REI is presumably here to help. In the … Continue reading →

Posted in Applications, Forgot Mobile, iPhone, mobile apps, Mobile Web | Tagged , , , , , | 2 Comments

MLB and SU2C.org FAIL

Posted on October 28, 2010 by

From Meg Brown: Stand Up To Cancer, an initiative to accelerate cancer research, sponsored the opening game of the MLB World Series tonight. They bought major ad time during the game that encouraged viewers to join in the movement and … Continue reading →

Posted in Forgot Mobile, Mobile Web, SMS, Text-messaging | Tagged , , , , | Leave a comment

REI Fail

Posted on October 27, 2010 by

From Meg Brown: One of the primary challenges faced by the majority of brand marketers today is how to effectively integrate rapidly evolving technology advancements into their marketing plans. What happens when a marketing team is charged with facilitating deadlines … Continue reading →

Posted in Mobile Web, QR Codes | Tagged , , , , , , | Leave a comment

Tissot’s QR-code FAIL

Posted on October 21, 2010 by

From ChinWonder’s Blog: Mobile Marketer featured a story about Tissot sponsoring Danica Patrick to drive a race car with a QR code on the hood at a NASCAR event tomorrow. This race car is the first ever to feature a … Continue reading →

Posted in QR Codes | Tagged , , , , , | 2 Comments

Conde Nast Traveler’s Travelscape FAIL

Posted on October 20, 2010 by

As part of the class I teach at the University of Washington we seek out and participate in all kinds of mobile media. Students do it during the week and we all do it in-class. In one such class exercise … Continue reading →

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