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Welcome!

If you’re looking to learn about mobile marketing you’ve come to the right place. At Mobile Marketing Fail we use the failed efforts of other marketers as an opportunity to learn. Sure, it seems a bit negative but as humans we’re wired to look for things we need to avoid. And there is fertile ground among the marketers who are valiantly trying to figure out how to engage people while they are on their phones.

We welcome your ideas for campaigns to review. If you have one, send us a note and we’ll have a look. If your campaign has been reviewed and you disagree with our analysis let us know about it here¬†or just comment on the post and we’ll discuss things there.

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